Anastasia Beverly Hills 2.2.0

Introducing the Anastasia Beverly Hills app: Elevate your makeup skills and become your own personal makeup artist. With just a few minutes of your time, you can master every aspect of your makeup routine, from brows to eyes, cheeks to lips.

But it doesn't stop there. The app now offers a full face experience. Gone are the days of simple virtual try-ons. With Anastasia Beverly Hills, you have the power to customize their new makeup collections to your unique features, using Anastasia's Golden Proportion Method.

Unlike other apps that show shades individually, the ABH experience takes it to the next level by providing 7 layers of products, from foundation to brows. It goes beyond superficial comparisons and creates a personalized augmented reality based on your distinct facial shape and bone structure. This allows you to achieve your ideal "beauty balance."

Whether you're aiming for a natural look or a full glam beat, the app allows you to toggle layers on and off and choose the intensity that suits you best. And here's a fun fact: our patented technique divides your face into 3 zones and measures their harmony to determine which areas may require a little extra attention. Achieving balance and harmony among these zones enhances your natural beauty.

Here's what you can do with the app:

• Take inspiration from our extensive look library.
• Analyze your face and receive personalized recommendations.
• Get expert tips to perfect your look.
• Create flawless brows that match your unique features.
• Discover customized steps and products tailored just for you.

Anastasia Soare, a true pioneer in the beauty industry, is the creative visionary behind Anastasia Beverly Hills. As the Founder and CEO of this rapidly expanding brand, she has been featured in prestigious publications such as The New York Times, Vogue, and Elle.

The Golden Ratio® method, a patent by Anastasia, remains at the core of Anastasia Beverly Hills' philosophy. This innovative approach is inspired by the ability of makeup to create the illusion of facial balance, symmetry, and proportion. Renowned celebrities like the Kardashians, JLo, Kylie Jenner, Justin and Hailey Bieber, Victoria Beckham, and even Michelle Obama have all trusted the brand. Additionally, top influencers and makeup artists worldwide have also made Anastasia Beverly Hills their go-to choice.

ABH products are available at anastasiabeverlyhills.com, as well as various reputable retailers such as Dillard’s, Macy’s, Nordstrom, Sephora, and ULTA. The brand's commitment to cruelty-free practices is apparent in every aspect of their product formulation, testing, and development.